If you pay attention to the types of traffic you get on your website or blog, you should be able to tell if most of them are organic traffic from search engines, or direct referrals. Organic traffic from search engines to convert good CPC, but visitors who visit your site on a regular basis (direct) will hardly clicks on these CPC ads. To convert this type of traffic revenue, using CPM ads are a good solution.
CPM (cost per thousand impressions), usually the point of view of how publishers can earn when an ad gets 1000 impressions on the site. Some ad networks pay 3/CPM dollars, or $ 4, but the average is about. If you have 700 regular unique visitors generates about 1000 impressions per...